Awareness
To build awareness, I launched a top‑of‑funnel Meta ads set that blanketed a 25‑kilometre radius around the camp with the bold “SUMMER CAMP – What if summer was more than just screen time?” creative. Optimised for Reach and ThruPlay, the ads targeted segmented parent audiences (kids aged 7‑14, outdoor interests, family activities and engaged Shoppers) and look‑alikes pulled from school‑activity pages. Roughly half of the $500 budget—about $250—went here to maximise first‑touch impressions and seed the pixel with high‑volume video views and post engagements.
)%20(2).png)
Consideration
For the consideration stage, I retargeted anyone who watched at least 50 % of the awareness video or interacted with the post over the previous seven days. They saw the interactive QR‑code ad featuring excited campers holding a chalkboard listing our themed weeks (Wild Outside, Trail Blazers, Aerial Adventurers, Earth Enthusiasts, Water Wanderers). This middle‑of‑funnel traffic campaign encouraged parents to “Scan Me” or click through, funnelling them to a purpose‑built landing page. About $150 of the budget funded these ads, and fresh variations were rotated every few days to prevent creative fatigue.
.png)
Conversion
Finally, the conversion phase focused on closing registrations. A bottom‑of‑funnel conversions campaign retargeted landing‑page visitors, add‑to‑cart abandoners, and 75 %+ video viewers with a clear offer graphic: “A safe, fun‑filled camp for kids 7‑14 — Starting July 7.” I designed the landing page in Webflow with fast‑loading hero media, parent testimonials, a sticky “Enroll Now” button, and full Meta‑pixel and server‑side event tracking. The remaining $100 supported multiple retargeting ad sets that optimised for completed deposits, producing a cost‑per‑lead under $10 and a 4× return on ad spend—all powered by a disciplined funnel marketing strategy on a lean $500 budget.o3
.png)